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Encouraging participants to increase contributions
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Gap analyses
These "gap" or "shortfall" analyses
convey, through the use of various themes, the message:
"If you don't increase your contributions, you may run out of money during
retirement!" Specifically, they show participants:
- the potential retirement income shortfall they
face, given their current contribution;
- how much they should be contributing (based upon
the assumptions shown) to avoid the shortfall.
Time horizon: for the accumulation phase: from now until user-defined retirement
age; for consumption phase: the user-defined post-retirement life expectancy.
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(participant
version)
(non-participant version)
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Encouraging younger participants to increase their contributions
Gathering storm
This report shows the cost of delay and the effect of different contribution
rates on wealth accumulation. Both the standard version and a customized version are shown.
The "race against time" theme (see "Encouraging older non-participants
to join the plan") can also be used for this report. Time horizon: from present to 30 years hence or to a user-defined retirement age. |

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Encouraging older participants to increase their contributions
Gathering storm (using a different graph than the report shown above)
Gap analyses often suggest a very high, perhaps
even unrealistic, contribution rate for older participants.
This report, since it does not specify a single contribution
rate, may be more effective for encouraging these people
to increase their contributuions. Both the standard version and a customized version are shown.
The "race against time" theme (see "Encouraging older non-participants to join the plan") can also be used for this report.
Time horizon: from present to the user-defined retirement age. |

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Taking full advantage of the employer match
Let us help you make it to the top and
Don't let your matches get away
Participants should be encouraged to contribute
at least up to the match. This report gives a participant an
idea of how much they're missing out on by contributing less
than the maximum matchable contribution. Time horizon: from present to the user-defined retirement age. |

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Showing employees the full value of their employer's match
Team effort
This report shows the value of the match in helping
participants achieve retirement security. Both the standard version and a customized version are shown.
Time horizon: from present to the user-defined retirement age. |

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Encouraging employees to enroll in the plan
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Wealth accumulation reports
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Catching the attention of
younger employees
Getting younger employees to think
about retirement often appears to be an exercise in
futility. After all, retirement is a lifetime away. However,
financial independence is "what dreams are made
of." Thus, these reports focus on wealth accumulation
rather than retirement planning.
These reports serve a dual purpose by encouraging young
employees to sign up for the 401(k) plan and urging those
already participating to increase their contributions.
Time horizon: varies automatically according to recipient's age.
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Encouraging older participants to join the plan
Waking up older
employees
The themes of these reports were chosen for their
likely appeal to older non-participants.
Time horizon: varies automatically according to recipient's age.
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Race against time
This report can be used for older non-participants
when it is not advisable to show accumulation over
more than one time period. Both the standard version and a customized version are shown.
The "gathering storm" theme can also be used for this report.
Time horizon: from present to the user-defined retirement age.
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Short
on cash
This report targets employees who decided not to enroll
in the 401(k) program. It recognizes that the demands of
daily living make many employees feel that they have
no money to put away for retirement. Employees are reminded that responsibility for achieving financial security
falls squarely on their own shoulders, that they should
revisit their priorities and use tax-deductible dollars to "pay themselves
first". Time horizon: from present to 30 years hence or to a user-defined retirement age.
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Flowers
of tomorrow
Like "Short on Cash," this report
targets those eligible employees who are not participating
in the plan. It reminds them that achieving a comfortable retirement
lifestyle is their responsibility. The chart shows them that
the longer employees procrastinate, the smaller their
nest-eggs will be. Time horizon: from present to 30 years hence or to a user-defined retirement age.
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Harvest:
enjoying a well-earned retirement
Like the “Short on cash” and “Flowers of Tomorrow”
reports, “Harvest” targets non-participants. This report compares workers to
farmers. It reminds workers that they, like farmers, have to plant seeds (join
the 401(k) plan and make adequate contributions) and then nourish them (invest
wisely) if they are to reap their own bountiful harvest (a comfortable and
secure retirement). It also shows how delaying joining the 401(k) plan will
reduce their financial security. Time horizon: from present to 30 years
hence or to a user-defined retirement age. |

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Engineering masterpieces aren't created
overnight
Like “Harvest”, "Engineering" targets
non-participants with a theme to which they can relate. They are encouraged to start
now building a foundation for their retirement security.
Time horizon: from present to 30 years hence or to a user-defined retirement age. |

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Don't bury your
retirement dreams
The imagery of Don't bury your retirement dreams is designed to hit the
really reluctant employee over the head. Time horizon: from present to 30 years
hence or to a user-defined retirement age.
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You
can be around a long time
This wealth accumulation report emphasizes the need to
plan for a long retirement due to the increased life expectancy
of today's workers. Time horizon: varies automatically
according to recipient's age.
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Don't let your
retirement become a financial wasteland
This report encourages your participants to
"stay the course" during bear markets. After all,
slumping stock markets provide the long-term investor with
buying opportunities. Time horizon: varies automatically
according to recipient's age.
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More
in-depth
Why you should be investing in the 401(k) plan
today
These reports are aimed at non-participants and
can be distributed by themselves or as part of an enrollment
kit. They show the effect of participation on take-home pay
and emphasizes the benefits of participating in the plan
(employer match, tax-deferral, and wealth accumulation).
These reports also encourage employees to begin
participating immediately by showing the price of delay.
Time horizon: from present to 30 years hence or to
a user-defined retirement age.
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(employer-match
version)
(non-match version)
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Managing the expectations of auto-enrolled participants
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Informing any auto-enrolled participant that the
default contribution rate may not be enough
Gap analyses
Participants all too often assume that the default contribution rate will enable them to acheive
a financially secure retirement. These two reports make participants aware that this is often a false assumption.
Time horizon: for the accumulation phase: from now until user-defined retirement age; for consumption phase:
the user-defined post-retirement life expectancy.
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Notifying newly auto-enrolled
employees to contribute above the default percentage
Using the 401(k) Plan Wisely
This report (which must be customized) highlights the benefits of participating in
the 401(k) plan and encourages employees to contribute as
much as possible to their retirement plan.
Time horizon: varies automatically
according to recipient's age.
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Auto-enrollment in-depth
These customized three-page reports bring newly
enrolled participants up to speed on the auto-enrollment process itself, the employer match, and
target date funds. The reports include a gap analysis that shows that the default
contribution rate may not enable participants to generate retirement nest eggs large enough to fund their targeted replacement ratio.
Time horizon: for the accumulation phase: from now until user-defined retirement age; for consumption phase:
the user-defined post-retirement life expectancy.
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Using one theme for many purposes
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Weak Link
These reports illustrate how a single theme can be used with our standard templates. |
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Multipage Pieces
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The CampaignManager™ allows you to easily create a multi-page communication piece. In the examples
shown below, each piece contains a personalized report along with other messages. The other messages
contain static content and are uploaded as PDF files. |
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Reminding
employees with follow-up letters
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| Reminder letters can be a powerful tool for building relationships with
employees because they demonstrate that you care. They are
also an inexpensive method of reinforcing the message of any
previously sent report.
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