There is much concern that large numbers of American Workers are not going to have a financially secure retirement.

  • Approximately 30% of eligible workers do not participate in 401(k) plans.
  • 401(k) contributions are much lower than they should be, and less than 40% of the workforce has tried to calculate their retirement income needs.
  • Many participants do not understand their 401(k) plan's investment options, and thus create inappropriate asset allocations.
A large part of the blame for this mess falls squarely on the shoulders of the one-size-fits-all approach to participant communications. What is needed is an approach that captures the attention of employees, personalizes the message, and then leads to the desired behavior, such as:
  • Increased participation;
  • Increased contributions;
  • Increased usage of lifecycle funds, managed accounts, and/or advisory services.
Targeted personalized communications will accomplish these goals, resulting in:
  • Employers having a workforce that can retire comfortably;
  • Providers increasing their profitability via increased participation and contributions;
  • Employees knowing that retirement may actually be as wonderful as plan enrollment materials make it out to be.
(Process PDF)

 

Encouraging participants to increase contributions

Gap analyses
These "gap" or "shortfall" analyses convey, through the use of various themes, the message: "If you don't increase your contributions, you may run out of money during retirement!" Specifically, they show participants:

  • the potential retirement income shortfall they face, given their current contribution;
  • how much they should be contributing (based upon the assumptions shown) to avoid the shortfall.
Time horizon: for the accumulation phase: from now until user-defined retirement age; for consumption phase: the user-defined post-retirement life expectancy.


(participant version)
(non-participant version)

Encouraging younger participants to increase
their contributions
Gathering storm

This report shows the cost of delay and the effect of different contribution rates on wealth accumulation. Both the standard version and a customized version are shown. The "race against time" theme (see "Encouraging older non-participants to join the plan") can also be used for this report. Time horizon: from present to 30 years hence or to a user-defined retirement age.

Encouraging older participants to increase
their contributions
Gathering storm (using a different graph than the report shown above)

Gap analyses often suggest a very high, perhaps even unrealistic, contribution rate for older participants. This report, since it does not specify a single contribution rate, may be more effective for encouraging these people to increase their contributuions. Both the standard version and a customized version are shown. The "race against time" theme (see "Encouraging older non-participants to join the plan") can also be used for this report. Time horizon: from present to the user-defined retirement age.

Taking full advantage of the employer match
Let us help you make it to the top
and
Don't let your matches get away
Participants should be encouraged to contribute at least up to the match. This report gives a participant an idea of how much they're missing out on by contributing less than the maximum matchable contribution. Time horizon: from present to the user-defined retirement age.

Showing employees the full value of their
employer's match
Team effort

This report shows the value of the match in helping participants achieve retirement security. Both the standard version and a customized version are shown. Time horizon: from present to the user-defined retirement age.

 

Encouraging employees to enroll in the plan
Wealth accumulation reports

Catching the attention of younger employees
Getting younger employees to think about retirement often appears to be an exercise in futility. After all, retirement is a lifetime away. However, financial independence is "what dreams are made of." Thus, these reports focus on wealth accumulation rather than retirement planning.

These reports serve a dual purpose by encouraging young employees to sign up for the 401(k) plan and urging those already participating to increase their contributions. Time horizon: varies automatically according to recipient's age.

Encouraging older participants to join the plan

Waking up older employees
The themes of these reports were chosen for their
likely appeal to older non-participants. Time horizon: varies automatically according to recipient's age.
Race against time
This report can be used for older non-participants when it is not advisable to show accumulation over more than one time period. Both the standard version and a customized version are shown. The "gathering storm" theme can also be used for this report. Time horizon: from present to the user-defined retirement age.

Additional wealth accumulation themes
Short on cash
This report targets employees who decided not to enroll in the 401(k) program. It recognizes that the demands of daily living make many employees feel that they have no money to put away for retirement. Employees are reminded that responsibility for achieving financial security falls squarely on their own shoulders, that they should revisit their priorities and use tax-deductible dollars to "pay themselves first". Time horizon: from present to 30 years hence or to a user-defined retirement age.

Flowers of tomorrow
Like "Short on Cash," this report targets those eligible employees who are not participating in the plan. It reminds them that achieving a comfortable retirement lifestyle is their responsibility. The chart shows them that the longer employees procrastinate, the smaller their nest-eggs will be. Time horizon: from present to 30 years hence or to a user-defined retirement age.

Harvest: enjoying a well-earned retirement
Like the “Short on cash” and “Flowers of Tomorrow” reports, “Harvest” targets non-participants. This report compares workers to farmers. It reminds workers that they, like farmers, have to plant seeds (join the 401(k) plan and make adequate contributions) and then nourish them (invest wisely) if they are to reap their own bountiful harvest (a comfortable and secure retirement). It also shows how delaying joining the 401(k) plan will reduce their financial security. Time horizon: from present to 30 years hence or to a user-defined retirement age.

Engineering masterpieces aren't created overnight
Like “Harvest”, "Engineering" targets non-participants with a theme to which they can relate. They are encouraged to start now building a foundation for their retirement security. Time horizon: from present to 30 years hence or to a user-defined retirement age.

Don't bury your retirement dreams
The imagery of Don't bury your retirement dreams is designed to hit the really reluctant employee over the head. Time horizon: from present to 30 years hence or to a user-defined retirement age.

You can be around a long time
This wealth accumulation report emphasizes the need to plan for a long retirement due to the increased life expectancy of today's workers. Time horizon: varies automatically according to recipient's age.

Don't let your retirement become a financial wasteland
This report encourages your participants to "stay the course" during bear markets. After all, slumping stock markets provide the long-term investor with buying opportunities. Time horizon: varies automatically according to recipient's age.

More in-depth
Why you should be investing in the 401(k) plan today
These reports are aimed at non-participants and can be distributed by themselves or as part of an enrollment kit. They show the effect of participation on take-home pay and emphasizes the benefits of participating in the plan (employer match, tax-deferral, and wealth accumulation). These reports also encourage employees to begin participating immediately by showing the price of delay. Time horizon: from present to 30 years hence or to a user-defined retirement age.

 
(employer-match version)
(non-match version)

 

Managing the expectations of auto-enrolled participants
Informing any auto-enrolled participant that the default contribution rate may not be enough

Gap analyses
Participants all too often assume that the default contribution rate will enable them to acheive a financially secure retirement. These two reports make participants aware that this is often a false assumption. Time horizon: for the accumulation phase: from now until user-defined retirement age; for consumption phase: the user-defined post-retirement life expectancy.


 

Notifying newly auto-enrolled employees to contribute above the default percentage

Using the 401(k) Plan Wisely
This report (which must be customized) highlights the benefits of participating in the 401(k) plan and encourages employees to contribute as much as possible to their retirement plan.
Time horizon: varies automatically according to recipient's age.


Auto-enrollment in-depth
These customized three-page reports bring newly enrolled participants up to speed on the auto-enrollment process itself, the employer match, and target date funds. The reports include a gap analysis that shows that the default contribution rate may not enable participants to generate retirement nest eggs large enough to fund their targeted replacement ratio.
Time horizon: for the accumulation phase: from now until user-defined retirement age; for consumption phase: the user-defined post-retirement life expectancy.

 

Using one theme for many purposes
Weak Link
These reports illustrate how a single theme can be used with our standard templates.

 

Multipage Pieces
The CampaignManager™ allows you to easily create a multi-page communication piece. In the examples shown below, each piece contains a personalized report along with other messages. The other messages contain static content and are uploaded as PDF files.

 

Reminding employees with follow-up letters

 

Reminder letters can be a powerful tool for building relationships with employees because they demonstrate that you care. They are also an inexpensive method of reinforcing the message of any previously sent report.


  Personalized reports can also be incorporated into enrollment kits.


To view the samples, Adobe Acrobat Reader 4.0 is required.